Loretta Eidam

In an age where customer attention is fleeting and options are endless, loyalty has become more than just points and perks — it’s about connection, consistency, and value, especially for B2B products. In this keynote, we’ll redefine what loyalty means in the modern customer journey, explore why it’s still one of the most valued growth levers in business, and uncover the role of Product in shaping enduring relationships. From first click to lifelong commitment, discover how a product-led approach can turn prospects into passionate advocates.